Companies and organizations continue to seek fresh insights and inspiration. That’s why they employ motivational speakers, particularly during big events, in order to motivate and encourage their members.

Usually, when people hear the words “motivational speakers” they think of traditional self-help gurus who have built and created empires – complete with books, audio recordings, and their own brand. While often heard talking about success and overcoming hardships, experienced speakers are more than capable of discussing other important subjects. It all depends on the audience and what type of expertise or industry it is. Just how do successful speakers connect and inspire people?

Keynote SpeakerMotivational speakers are strategic people. They know how to identify their audience and what they would respond to. For example, corporate people always respond to success in their careers and the need for work-life balance. However, there are also industry-specific traits that need to be addressed. Those in the hospitality industry, for instance, will always respond to matters on service improvement. Young people always respond to topics relating to their dreams, or becoming driven and focused. Successful speakers think about their message well, and do not give “canned” speeches. They always customize and tailor-fit the content based on audience profile.

When they are in front of an audience, successful speakers communicate their passion, and that is something that cannot be faked. The audience can feel passion, and will easily spot a speaker who is just pretending. Even if the speaker is an expert on the subject, if the passion is not there, the audience will not respond and will tune him out. Passion has to come first because that is the number one reason why people connect with speakers. It follows that passionate speakers are also confident. They need to know what they are talking about, especially if it comes straight from the heart. Passion and confidence combined makes the subject expert “human enough” that audiences relate to him.

If you get the audience’s attention as a speaker, then you will be able to inspire them as well with sincere encouragement. Inspiring people is also sometimes a tricky thing. Some speakers come off as “preachy” instead of inspirational. Of course, people don’t like have to be told what to do by someone who appears to be a know-it-all. That is the reason why motivational speakers have to prepare well and choose their words wisely.

Successful motivational speakers also have unique stories to tell. They usually have fascinating stories or information. Maybe the story is not new, but the speaker puts a brand new spin to it. This propels audiences to pay attention and respond to the speech. People usually respond to unique stories that involve reaching goals that they think are impossible. This seems to trigger something in people that makes them realize that they can reach their seemingly impossible goals in life.

Industry-specific material should always be included in the speech. Speakers are usually chosen because they belong to the same industry. However, if the speaker does not belong to the same industry, he should not pretend that he’s an expert. Giving general advice that is applicable to the industry should be sufficient. This is something that people can take note of, and it’s a practical thing that they can use in their everyday work life.

The ultimate goal of a successful motivational speaker is to profoundly affect his listeners, and give a nugget of wisdom that they will remember every single time. There are many people nowadays who give motivational speeches for a living. It has become a career for some. However, only a select few have all the characteristics needed to be a superb speaker and can truly inspire and encourage audiences.