For a professional-looking and useful item to give away at a special event, nothing can outshine a lanyard as the perfect choice. Custom lanyards could represent the values, corporate image, and colors that an organization wants to promote to their existing and potential customers.
The style of lanyard you choose is likely to be aligned with your reason for purchasing them. If you want them to be given away to delegates at a conference to carry their attendance passes or ID, you should look for a lanyard of a quality that fits the lifestyle of the attendees, and one that is comfortable to wear.
If your organization will be attending a trade show, you might want to use your company lanyards to promote your business activities and values that you consider important in your company. It may be overwhelming if you think about the range of lanyards and attachments available. A crucial thing when choosing the ideal lanyard is to know your target market and the purpose of the custom lanyards. Equipped with this information, you could discuss what you need with the lanyard supplier. You could then select the suitable lanyard materials and attachments from the options available.
Things You Can Consider
When talking to the supplier, these are the questions you need to answer when you order your company lanyards:
1. How complicated is the design?
2. Do you want the company name and logo both printed on the lanyards?
3. What colors will be used in the lanyards?
4. What is your allotted budget and how many lanyards do you need?
5. How fast do you need the lanyards to be delivered?
Then, these are more specific questions that you also need to answer:
1. Are the custom lanyards meant to be worn by attendees of a conference?
A quality double thickness embossed and satin polyester lanyards are both comfortable to wear and considered as luxury lanyards. The print on the lanyards and the sheen of the satin would highlight the company name and logo, which can result to them being easily noticeable at the event.
2. Are the lanyards meant to be a freebie at a trade show?
If you are on a budget, yet you are still looking for a lanyard that would give you a choice of colors and attachments, then you might want to choose the bootlace lanyards that are ideal for holding card, keys, USB flash drives, etc. You could pick the suitable attachments with or without swivel heads that allow for rotation of the connector.
Woven lanyard is another similar lanyard that is within the budget range, which considers the prominent positioning of the company name and logo on the material. You could choose attachments that are either metal or plastic and select a clip or ring. If night visibility is essential to the custom lanyards, you may add a glowing strip to the ribbon. Likewise, if you need to consider safety issues in the design, you can purchase ribbons that have safety release clips.
3. Which Materials Best Suit Your Objectives?
Two of the most common materials used in lanyards are polyester and nylon. They are best for printing your company name and logo using either dye-sublimation or screen-printing process. To learn more about your other options though, you’ll have to communicate with your chosen lanyard manufacturer.
In this age where a lot of people consider social media marketing as the best way to advertise your name and brand to your customers as well as to other businesses, with planning and care, custom lanyards could be the perfect gift item that will offer an all-out and continuous exposure of your products and services for many years.